Lotos Nile Gets The Word (of Mouth) Out,
Launches Innovative Marketing Division

Nashville, Tenn. - Lotos Nile has launched a new marketing division based on the simple premise that people want to tell other people about the things they love. Lotos Nile Marketing moves beyond viral marketing by amplifying and directing word-of-mouth campaigns to create support for Lotos Nile's clients and their products. These types of campaigns are being dubbed "buzz marketing" and they build brand excitement and awareness at the individual consumer level.

This is done creating a channel or outlet for people to share their positive experiences with a product or service. Lotos Nile Marketing is the link between companies and people, so the company's voice will stand out amid the increasing clamor of traditional advertising. When an advocate, or River Runner finds a product they believe in, then they share their experiences with the people they meet in their daily lives. River Runners will only promote products they are genuinely enthusiastic about. Lotos Nile understands that's the only way word-of-mouth marketing can be effective.

"The sheer volume of advertising is causing people to tune out," says Lotos Nile President Kissy Black. "We're going back to a simple way of reaching people. Word-of-mouth advertising is still the most effective way for a company to drive sales. We're giving clients the tools to manage and direct a word-of-mouth campaign."

These types of campaigns, also know as micro-marketing, are effective because they're so personal.

"Most people will pay attention when a close friend or family member tells them about a great new product," says Black. "It's easy to tune out a commercial, but when a friend tells you to check something out because they love it, you listen."

Lotos Nile is a full service marketing and public relations firm with three separate divisions—Media, Marketing and Music. While the media and marketing sections are separate, they will often work in tandem to the maximum benefit of Lotos Nile's clients. Recent clients include Nashville Public Television, Vanderbilt University Press, Oh Boy Records, Dualtone Music Group and Skaggs Family Records.

www.lotosnile.com