In the days before mass communication people depended on the waterways for their information. That was where information was exchanged and the news spread out to the outlying areas through the conversations of the people along the water routes. What is popularly being referred to as “Buzz Marketing” uses this simple but effective technique to spread the word about products.

Much like a virus, information can spread like an epidemic. That can be a great thing when the information is about your product or service and it is positive! Lotos Nile Marketing is going back to basics, incorporating River Runners (satisfied customers) to watch the waterways for new information and to be active in the spreading the word about your great product. The beauty of this whole enterprise lies in its simplicity and honesty.

In the past, the power of the positive recommendation for a product or service has been neglected in marketing. However, lately there has been a rise in its popularity because current marketing models don't have the impact they used to have. People are tuned out to traditional advertising messages and they are suspicious of ads, banners and pop-ups. Very simply, the power of the word of mouth recommendation is the most direct and reactive tool you can utilize to succeed in marketing a product or service. I can understand this – it rings true for me in my own daily life. If a friend tells me about a new band that knocked her out, I trust my friend’s experience and I want to experience it for myself. I want to know what the fuss is about! What am I missing? And I also know how I feel when I really love something. I want everyone I know to know about it and get it too! That kind of enthusiasm is contagious. No form of advertising is going to convince me that a product or service is right for me over the word of my friend.

Our company boosts the power of your products’ authentic “buzz.” Lotos Nile Marketing can help by creating a word of mouth campaign for you that focuses on getting positive attention for your product in an organized and dynamic way. These positive endorsements are then developed into a network of supporters or advocates that we call River Runnners who generate a self -propelling steam engine of regenerating and growing information. From the River Runners and today’s technology we can access deep information about your consumer, their needs and in return retain their support and loyalty. Word of mouth campaigns can take on many forms and Lotos Nile Marketing can help to create the best scenario for you and your product. For more information about how we do this, click Hire Us.